On-Site SEO is vital; however, off-site SEO is just as important when it comes to getting multiple new, potential customers spending a few dollars a month on average. Off-site SEO refers to optimizing your website content so that it appears higher in the Google rankings.
Actual Page Rank (PR) can Make up 80% of your Site’s Rankings
Most small business owners do not realize that the actual page rank (PR) can make up 80% of your site’s ranking. Thus this means that you do not want to skimp here. Suppose you submit your well-written, carefully optimized content to proper article directories such as SearchMonster.org EzineArticles, blog directories, and other relevant web content directories. In that case, you can expect that your off-site SEO will help your on-site SEO achieve the same or better results.
Backlinks are Vital to help your Search Engine Marketing
Your on-site SEO will also help you achieve the success you want from your off-site SEO activities, such as backlinks, search engine marketing (SEM), and similar strategies. For example, backlinks are vital. They help your search engine marketing efforts because they increase traffic to your website.
As people begin to click on these backlinks, they are sent to your main website to find information about your products and services. Search engines give a high rank to sites with many quality backlinks, such as those with a large sum of incoming links coming from high PageRank keywords.
Quality SEO articles and On-site SEO will help you Succeed
Finally, with backlinks and quality SEO articles, your on-site SEO will help you succeed on the search engines. Your small business website can gain a higher ranking in the search engines by providing well-written, well-organized content, ultimately creating more traffic for you. Naturally, the more traffic you receive, the more money you make.
SEO is one of the main reasons many small business owners do not pay for advertising, instead opting to spend their marketing dollars on quality SEO articles and backlinks. However, even though the internet is a highly competitive market, it is a great place to market your products and services. By using these effective strategies, your small business will see a significant return on investment, and you will become successful in no time.